Graphic design is more than just creating aesthetically pleasing images. It involves using design elements to convey an intended message. For instance, a design for a law firm and a design for a massage therapy business should communicate different messages. The choice of fonts, colors, and design techniques should reflect the message that the business wants to communicate. A law firm’s design should convey stern authority while a massage therapy business’s design should communicate relaxation.
Consistency is key when it comes to communicating your intended message through your marketing materials. Inconsistent branding can make a business appear less established and confuse potential customers. People want to be confident that they are choosing a professional, established service rather than being used as guinea pigs.
It is essential to consider the messages that your graphics communicate. Your graphics should reflect your business’s values and goals. By conveying the right message through your designs, you can establish a strong brand identity and attract the right customers to your business.
~Dionya Kelley
Dionya Designs
