In an era where digital connection is king, it’s baffling that the necessity for a church to maintain a vibrant website still requires justification. At times, I’m taken aback by the reluctance of some churches to embrace the digital world. If the core aim is to spread the Gospel and cultivate disciples across the globe, it seems obvious that time, energy, and resources should be poured into vehicles that carry your message far beyond the church walls.
Consider someone seeking to visit your church. Without a website, how would they find your location or learn about service times? The essentials—address, directions, service schedules, and what to expect on arrival—should be readily accessible. For families, knowing whether there’s childcare or if their children will join them in the service is crucial. Additionally, if the warmth of your service inspires generosity, how can one contribute if this information is not easily found?
It’s a common refrain among smaller churches: “We can’t afford a website; we just use our Facebook page.” But often, even this basic information is missing from their social media. This is not just about having a web presence—it’s about maintaining current and comprehensive content. An outdated website can raise doubts about a church’s vitality.
Beyond Sunday services, what does your church do? Are there missions, events, or community support initiatives? If your building lies dormant for most of the week, consider this a missed opportunity. Your facilities could serve as a valuable resource for other community groups, reflecting the collaborative spirit of the Kingdom.
For the new or small church expressing concerns about the cost of developing a digital presence, I challenge you to consider its worth to your mission. We invest in what we value. If finances are a hurdle, what steps are you taking to overcome this? Define your financial goals and set a timeline to achieve them.
Let’s talk budget. Without knowing what funds are available, how can you allocate them effectively? It’s like house hunting without knowing what you can afford—you must do the groundwork. Consult with designers or marketing experts to gauge the cost and plan accordingly. The real question is, how essential is this to you?
The lack of a church website inadvertently creates an image of a church as antiquated and out of sync with modern communication methods. It’s akin to traveling the country on foot when flying or driving is available. The reasons for a church to establish an online presence are numerous and significant. It’s not merely about having a digital platform; it’s about extending your church’s mission and values into the digital realm. It serves as a conduit for connection, engagement, and encouragement.
Your church can not afford the absence of a website. The question isn’t if you need a website, but rather how swiftly you can set up an online hub that meets your community right where they are—immersed in the digital world.
